The 131st Canton Fair's first cloud promotion Nordic special session and home appliance industry matchmaking meeting was successfully held

"Bridge of Trade" - The 131st Canton Fair Cloud Promotion Nordic Special Session and Home Appliance Industry Matchmaking Event Site

On April 7th, the first cloud promotion event of the 131st Canton Fair connected the five Nordic countries and invited leading multinational companies such as Casco to connect with China's home appliance industry base and high-quality enterprises.Chu Shijia, Deputy Director and Secretary General of Canton Fair and Director of China Foreign Trade Center, announced the official launch of the 131st Canton Fair Cloud Promotion Series and delivered a keynote speech. Han Xiaodong, Counselor of the Economic and Commercial Office of the Chinese Embassy in Sweden, Simon, CEO of Swedish Burger Group, Guo Zhiyao, Vice President of Bank of China (Europe) Co., Ltd. and other guests attended the event and delivered speeches.More than 120 guests, including representatives of international leading enterprises such as Kesco, Ergiganten, Bauhaus, Wind City and Telos, industrial and commercial organizations from Nordic regions such as Norwegian Chinese Chamber of Commerce and Danish Industry Federation, purchasers and exhibitors, attended the conference online.

Deputy Director and Secretary General of Canton Fair and Director of China Foreign Trade Center Chu Shijia announced the official launch of the 131st Canton Fair Cloud Promotion and delivered a keynote speech

Chu Shijia said that in order to promote the stable development of my country's foreign trade and maintain the security and stability of the international industrial chain and supply chain, the 131st Canton Fair will be held online from the 15th to the 24th of this month.

This year, more than 25,000 high-quality Chinese and foreign enterprises participated in the exhibition, including enterprises with professional and special new "Little Giant", national high-tech, Chinese time-honored brand, national enterprise technology center, single champion of manufacturing, and advanced certification of the World Customs Organization. More than 4300.

It can be said that this Canton Fair showcases the overall strength and level of China's manufacturing industry. In order to improve the effectiveness of this exhibition, the Foreign Trade Center has made great efforts to optimize the platform functions. By adding corporate logos, the search accuracy of buyers is improved. Increase the communication channels between suppliers and buyers to make the negotiation smoother and the docking more efficient. He pointed out that in this docking event, home appliance industry bases from Shunde, Guangdong and Hefei, Anhui will be promoted on stage, both of which are the prestigious "home appliance capitals" in China.

Well-known Chinese home appliance companies will negotiate with international buyers. Looking forward to the fruitful results from both sides, I wish the first matchmaking event a good start. Finally, he extended a sincere invitation to friends from the global business community to welcome you to the 131st Canton Fair!

Han Xiaodong, Counselor of the Economic and Commercial Office of the Chinese Embassy in Sweden, delivered a speech

Han Xiaodong said that 2021 will be an extraordinary year, as will China-Switzerland relations. This year, the cooperation between Chinese and Swiss enterprises has become more and more close. According to Chinese statistics, the trade volume of goods between China and Switzerland exceeded US$20 billion for the first time last year, reaching a record US$20.9 billion, an increase of 17%. As one of China's important trade platforms, the Canton Fair has made great efforts and played an important role in promoting bilateral trade. He encouraged Nordic companies to take the initiative to seize the opportunity and actively participate in this Canton Fair. He believed that all purchasing groups participating in this matchmaking activity could reap business opportunities.

Simon, CEO of Sweden's Bugg Group, delivered a speech

Simon said he was very familiar with the Canton Fair. Over the years, he has met many Chinese entrepreneurs and established good cooperative relations through his participation in the conference. He has seen more and more large Nordic companies flourish in China, and he has also witnessed Chinese smart manufacturing entering thousands of Nordic households. He spoke highly of the innovative approach of holding the Canton Fair online, and believed that this move responded to the concerns of the business community of various countries and provided a high-quality platform to help smooth trade and tide over the epidemic.

Guo Zhiyao, Vice President of Bank of China (Europe) Co., Ltd. delivers a speech

Guo Zhiyao said that the Canton Fair is a comprehensive international trade event with a long history. Bank of China is a strategic partner of the Canton Fair. In the past two years, Bank of China (Europe) has successfully invited hundreds of European entrepreneurs to participate in the Canton Fair. The online Canton Fair platform breaks the limitation of time and space and realizes global mutually beneficial cooperation.

Two state-level home appliance industry clusters in Shunde District, Foshan City, Guangdong Province and High-tech Zone, Hefei City, Anhui Province were launched on stage. Shunde is mainly based on white goods, and has now become one of the largest home appliance manufacturing bases and export bases in China. The home appliance core host companies and supporting companies from Anhui base displayed an industrial chain integrating R&D, production, sales, logistics and related businesses.

Supply and procurement docking link

Under the careful arrangement of the foreign trade center, the organizer of the event, according to the subdivision procurement needs, buyers from international leading enterprises and Chinese suppliers were divided into five groups for one-on-one negotiation. Retailers and traders such as Casco Group, Bouguer Group, AVK Company, and INTREX Company have contacted with leading Chinese home appliance companies such as Midea, Whirlpool, Gree, Changhong, Xiaoxiong, and Wanhe one by one to discuss cooperation. Chinese and foreign entrepreneurs spoke highly of this matchmaking activity, believing that with the help of selection matchmaking, both suppliers and buyers can reduce procurement costs and improve procurement efficiency. A buyer from the Finnish Kesko Group said that they found the right suppliers and new products today, broadened the procurement channels, and the procurement was very effective. The person in charge of Aotelong Electric Manufacturing Co., Ltd. said that he was very happy to participate in this event. The buyers who connected with him showed strong interest in the company's products and looked forward to reaching cooperation as soon as possible.

In order to effectively improve the effect of supply and purchase docking, the foreign trade center attaches great importance to each docking activity and has given careful organization. Before the event, the procurement needs of Nordic enterprises were extensively collected, the relevant provincial and municipal trading groups were actively connected, the registration of industrial bases and enterprises was organized, the training and guidance of both suppliers and buyers were carefully provided, and special persons were arranged for each negotiation group to be responsible for presiding and coordinating.

In order to implement the spirit of President Xi Jinping's congratulatory letter to the 130th Canton Fair, implement the decisions and arrangements of the Party Central Committee and the State Council, expand the functions of the exhibition, and improve the effectiveness of the exhibition, starting with this event, this Canton Fair will hold 50 "Trade Bridges" in key global markets. ”——Global supply and procurement docking series activities, publicize the characteristics and highlights of this Canton Fair, invite multinational leading enterprises and industry buyers, connect with domestic key industrial clusters, introduce brand enterprises and "specialized, refined, special and new" products, to Showcasing China's intelligent manufacturing globally, setting a stage for local economies, helping Chinese and foreign companies share business opportunities, and promoting high-quality development of international trade.